Robert Nicholson has been working in Search Engine Optimization for over 25 years. During that time, the search engines have changed their algorithms many times, but the fundamental principles have remained unchanged.

In the SEO Success Guide, Nicholson outlines the key steps that will allow anyone to get good placement in search results, increase their web traffic, and build their business.

The Guide includes advanced techniques and tools, but the emphasis is on the core principles – the Three R’s – that are central to every search engine.

The book includes step-by-step instructions, worksheets, and forms to help everyone, from beginner to experienced web developer, to get the most traffic to their website.

About the Author

Robert Nicholson in a veteran technologist and entrepreneur. He has run successful SEO campaigns for his own web businesses, as well as score of clients.

He is currently an instructor at San Jose State University, where to teaches web development, Internet marketing, and Search Engine Optimization (SEO), as well as advanced topics in data science and analytics.